Binance Expands into European Market through Greek Foothold

Binance has made significant strides in expanding its presence in the European Union by selecting Greece as its entry point into the EU's Markets in Crypto-Assets framework.

The exchange has secured a MiCA licence, which will enable it to offer services across the European Union when the rules take effect in July 2026. This move is a strategic one, with Binance prioritizing workforce quality, safety, and long-term growth potential over speed.

Co-chief executive Richard Teng emphasized these considerations, noting that several larger EU economies have already issued more licences. However, Binance's leadership remains committed to making the platform one of the most regulated exchanges globally, with reforms aimed at enhancing transparency and security.