Rakuten, a leading Japanese e-commerce company, has announced the integration of XRP into its payment application, Rakuten Pay. This move allows 44 million users to access cryptocurrency on a daily basis, expanding its potential use cases beyond investment.
The integration enables users to make spot transactions in XRP and use it as a payment method via the Rakuten Pay app. It also allows for the conversion of loyalty points into XRP, linking trading, payment, and loyalty programs in a single digital ecosystem.
This development marks a significant evolution in the use of cryptocurrencies, moving beyond traditional investment avenues and entering the real economy. As more platforms seek to enrich their ecosystems by internalizing financial services, Rakuten's integration could accelerate XRP's adoption among a non-initiated audience.