Norway's World Cup team has made headlines for more than just their football skills. The squad swapped hotels in Fort Lauderdale, Florida, on July 8-9 due to issues with their initial lodging at the Dalmar Hotel. They relocated to a beachfront property closer to Hard Rock Stadium.
The timing of this move coincided with notable trading volume spikes for the $HAALAND meme token on Solana. This token has been tied to Norway's matches, and its value increased when the team scored goals or won games.
Kraken, FIFA's Official Crypto Exchange Supporter, is benefiting from the increased exposure during the World Cup. The company's logo appears on camera whenever Erling Haaland scores a goal or makes a notable play.