DAZN Brings Blockchain Prediction Markets to World Cup Streams

The upcoming World Cup quarterfinal match between Spain and Belgium will be streamed on DAZN, and fans will have the opportunity to place predictions on a blockchain-powered platform embedded directly into the stream.

The ADI Predictstreet platform, which holds the title of FIFA's Official Prediction Market Partner for the entire 2026 tournament, is integrated directly into DAZN's streaming platform.

Fans can make real-time predictions on match outcomes, player statistics, and various in-game events while they watch, with the ADI token serving as the backbone of the ecosystem and handling gas fees and facilitating transactions across the network.

This is not DAZN's first foray into the blockchain space; it has previously partnered with Bitpanda and released NFTs on OpenSea. The integration represents a more coherent product that enhances the viewing experience rather than just slapping a crypto logo on a jersey.