Blockchain Takes Center Stage as FIFA World Cup Heats Up

The FIFA World Cup has kicked off in the US, but the real game is being played out on the blockchain. As temperatures soar across both coasts, host cities are under heat advisories with temperatures reaching into the low-to-mid 90s and heat indices pushing past 100 degrees Fahrenheit.

Despite the sweltering conditions, FIFA has implemented mandatory three-minute cooling breaks during each half of every match at MetLife Stadium in North Jersey. City authorities across host regions are advising residents and visitors on heat safety protocols.

The tournament's expansion to 48 teams playing 104 matches is a significant shift from previous editions. Meanwhile, Kraken has been named the Official Crypto Exchange Supporter by FIFA, just days before the tournament opener.

Avalanche's blockchain infrastructure is being used for ticketing and digital collectibles tied to the tournament. The FIFA Blockchain has reportedly processed over 60,000 ticket-related transactions in a short span, reflecting a significant spike in on-chain activity as the event ramps up.