Crypto Firms Seize Esports Opportunity with EWC Sponsorships

The Esports World Cup (EWC) has opened its doors to crypto sponsors, thanks in part to new sponsorship guidelines introduced for EWC 2026. These guidelines allow French-licensed cryptocurrency and blockchain companies to participate in the event, including placing logos on team jerseys and running digital advertising.

Coinbase made a notable move by launching prediction markets tied to Valorant map outcomes during EWC matches. This strategic approach aims to build familiarity with the crypto market without forcing adoption of specific tokens.

Vitality punched their ticket to the EWC Valorant playoffs on July 4, securing a 2-1 series win over NRG in Group B action. The match itself was intense, but the real story lies in the growing presence of crypto firms within the esports industry.