Oobit's launch in Colombia signals a significant shift towards practical use of digital assets in the region.
The country has quietly become one of the world's most stablecoin-heavy crypto markets, with Chainalysis data showing that the Colombian Peso is ranked second globally in its share of centralized exchange stablecoin purchases.
Oobit's expansion into Colombia is part of a broader strategy to prepare for the next phase of crypto adoption – spending digital dollars at everyday merchant stores.