Morgan Stanley has made significant strides in the digital asset space, with plans to develop a native custody and exchange solution for cryptocurrencies. The firm's move into this area is driven by increasing demand from clients, who expect a seamless experience when trading digital assets.
The fully integrated platform will enable clients to buy and sell spot cryptocurrencies through a partnership, providing them with greater control over their investments. Morgan Stanley has emphasized the importance of trust in the brand, citing its ability to provide 'no fail' solutions for clients.
In addition to custody and trading services, Morgan Stanley is exploring additional offerings such as yield and lending products against crypto holdings. The firm's Digital Asset Strategy Head, Amy Oldenburg, highlighted the potential for these services to generate revenue for clients.