Indonesia Introduces Certification Rules for Crypto-Recommending Influencers

Indonesia's financial regulator has introduced new certification rules for crypto-recommending influencers to bring 'financial influencer' activity under clearer compliance rules. The Financial Services Authority (OJK) Regulation No. 6 of 2026 requires individuals who recommend digital assets to obtain relevant competency certifications, unless they already fall under another licensing framework.

The regulation also restricts which tokens can be recommended and how promotional content must be produced and distributed. Influencers may only recommend digital assets listed on authorized exchanges, limiting recommendations to assets recognized by regulators' approved venues.

Service providers promoted by influencers must be licensed, and marketing campaigns must be run through regulated financial services businesses. This shift in responsibility aims to reduce the risk that promotions operate outside the accountability framework applied to licensed financial firms.