X Updates Cryptocurrency Ad Policy with Stricter Transparency Rules

X, the social media platform formerly known as Twitter, has made significant changes to its policy on cryptocurrency ads. The new rules allow paid promotions in many regions, but with increased transparency requirements for creators.

The platform now requires creators to label sponsored content with a 'Paid Partnership' label and follow local advertising laws. This move is seen as a calibrated change rather than a full reversal of crypto promo restrictions.

X has also introduced new features that will allow users to trade stocks and cryptocurrency directly from the timeline, further blurring the lines between social media and financial services.