Binance Expands into EU through Greek Base Under MiCA Regulation

Binance has made a strategic decision to establish its European base in Greece, ahead of the Markets in Crypto-Assets Regulation (MiCA) implementation deadline in 2026.

The company's move reflects a shift in regulatory strategy, prioritizing factors beyond mere speed. Binance assessed various locations based on labour force quality, safety, security, and talent before selecting Greece as its EU base.

Binance CEO Richard Teng emphasized that the MiCA licence is standard across Europe, allowing firms authorized in one country to passport services throughout the bloc. However, Greece has not yet issued a MiCA licence, making it an unconventional choice for Binance, which operates globally with around 300 million users.