Vanguard Reverses Crypto Ban, Allows Trading of Third-Party ETFs

Vanguard, one of the world's largest asset managers, has made a significant shift in its stance on cryptocurrencies. The firm has reversed its ban on crypto trading, allowing over 50 million brokerage customers to trade third-party crypto ETFs.

The decision comes after strong client demand and a maturing regulatory environment favoring broader digital asset access. Vanguard's CEO, Salim Ramji, formerly of BlackRock's iShares division, led the strategic pivot.

Vanguard supports ETFs holding Bitcoin, Ethereum, XRP, and Solana, but continues to block products tied to meme coins and has excluded unregulated tokens. The firm does not plan to launch proprietary cryptocurrency ETFs or mutual funds at this time.