Kraken Scores Big with FIFA World Cup Partnership

The 2026 FIFA World Cup has officially kicked off in Los Angeles, and for the first time in tournament history, a crypto exchange is an official partner. Kraken has secured this distinction, placing the industry front and center of the largest single-sport audience on the planet.

The World Cup typically draws cumulative viewership in the billions across its run, making it a prime opportunity for fan tokens to gain traction. The Socios platform, which has partnered with dozens of national football associations and club teams, enables supporters to purchase tokens that grant voting rights on minor team decisions and access to exclusive experiences.

The USMNT's opening match against Paraguay will be an early test case for the popularity of fan tokens during the tournament. Alex Freeman, a 21-year-old right-back named to the squad, has been making waves with his transfer to La Liga side Villarreal CF ahead of the tournament.