Franklin Templeton Launches Crypto Division Amid Growing Institutional Interest

Franklin Templeton has made a significant move into the cryptocurrency space by launching a new division, Franklin Crypto. The firm acquired 250 Digital, a crypto investment management company spun out of CoinFund, which will serve as the foundation for the new division.

The launch of Franklin Crypto comes on the heels of several high-profile acquisitions in the blockchain and cryptocurrency sector. Traditional financial firms have been actively buying up businesses in the space, with experts predicting that this trend will drive the value of crypto mergers and acquisitions to over $37 billion in 2026.

Franklin Templeton's new division is expected to expand the firm's digital assets investment management platform and cater to growing demand from institutional investors. The firm has been vocal about its ambition to tap into the cryptocurrency market, with global head of industry advisory services Robert Crossley noting that younger investors are drawn to crypto due to its alignment with their existing technological preferences.