Kraken Unveils AI-Powered Trading App with Goal-Based Guidance

Kraken is upgrading its trading app to include AI-driven 'financial intelligence' tools. The new features aim to make crypto investing more accessible by providing personalized recommendations based on users' goals and risk tolerance.

The updated app will ask users to set financial objectives, such as buying a home or saving for retirement. Based on this information, the system will adapt its interface and provide tailored portfolio suggestions. However, it's essential to note that the AI-driven guidance is decision-support only, and users must approve every trade before execution.

Kraken's chief data officer, Kamo Asatryan, said the technology aims to give everyday investors visibility similar to what active traders have, by continuously monitoring markets and identifying opportunities. The app will provide ongoing portfolio updates and additional investment suggestions based on user holdings.

This move is part of a broader industry trend where exchanges are incorporating AI to improve user experience and decision-making. Kraken's approach focuses on goal-based guidance, which could help reduce friction for users who struggle to map personal objectives onto trading choices.