Pochettino Decision Sparks Crypto Sponsorship Frenzy

US Soccer's future as a coaching destination is uncertain after Mauricio Pochettino revealed he'll make a decision next week on whether to continue leading the US Men's National Team. The Argentine manager, who took the job in September 2024, has an offer from US Soccer on the table following the team's round-of-16 exit from a home World Cup.

Pochettino's compensation package is estimated at $6 million per year, making him the highest-paid coach in US Soccer history. This includes a $2.5 million signing bonus, showing how aggressively the federation pursued him.

Two notable names from the digital asset world have shown interest in USMNT-related sponsorships tied to the 2026 World Cup: Kraken and Chiliz. Chiliz operates the infrastructure powering fan tokens for some of the biggest clubs in world football, including Barcelona and Paris Saint-Germain.