Coinbase Expands Traditional Finance Offerings with Stock Trading Launch

Coinbase has made significant strides in its expansion into traditional finance, with the recent launch of stock and ETF trading for US users. This development marks another step towards the company's goal of becoming an 'everything exchange,' allowing users to seamlessly manage diverse portfolios on a single platform.

The introduction of commission-free trading for eligible securities is available 24 hours a day, five days a week. Traders can deposit US dollars or USDC to fund positions and access fractional shares as low as $1. This feature enables users to buy, sell, and hold these assets alongside their crypto holdings in a unified portfolio.

According to Coinbase co-founder and CEO Brian Armstrong, this milestone represents 'a big moment' for the company. The launch follows a drop in the exchange's Q4 2025 earnings, which showed revenue declined 5% to $1.7 billion and a $666 million net loss driven by unrealized crypto losses.