Indonesia Cracks Down on Financial Influencers with Stricter Disclosure Rules

Indonesia has introduced strict regulations for financial influencers in the country, requiring them to disclose promotions and obtain licenses. The new rules, issued by the Financial Services Authority (OJK), aim to prevent fraudulent investment schemes and protect retail investors.

The regulation requires anyone disseminating information about financial products, including investments, loans, and digital assets, to hold specific licenses or certifications. They must also disclose any economic interests they have when promoting financial products.

Crypto-specific restrictions are even tighter, with promotions limited to officially licensed channels. The enforcement mechanism has real teeth, with OJK able to request the Ministry of Communication and Digital Affairs to block or suspend accounts that violate these guidelines.

The regulation is part of a broader global effort to tighten oversight of financial influencers, following cases such as the 5.35 billion rupiah penalty levied against influencer BVN for stock manipulation in February 2026.