Morgan Stanley Enters Retail Crypto Market with E*Trade Trading

Morgan Stanley's expansion into the retail cryptocurrency market has brought a new level of competition to the industry.

The bank's entry into the market comes as traditional finance firms are racing to capture retail crypto volume, with Charles Schwab and Goldman Sachs recently launching their own direct crypto investment products.

The launch of cryptocurrency trading on E*Trade will provide Morgan Stanley's 8.6 million clients with access to Bitcoin (BTC), Ether (ETH), and Solana (SOL) trading at a competitive fee of 50 basis points per transaction, undercutting many major players in the space.