Crypto Enters Mainstream Sports as Kraken Partners with FIFA

Kraken's partnership with FIFA during the World Cup has brought crypto into mainstream sports. The exchange was named FIFA's Official Crypto Exchange Supporter in June, a significant deal for the industry.

Panama midfielder José Luis Rodríguez, also known as 'Puma', spoke about his team's goals before their match against England. Despite being eliminated after two defeats, Rodríguez has been one of Panama's standout players, with 15 crosses in the group stage.

The fan token sector has seen increased activity during the tournament, particularly with Chiliz, which powers the Socios platform. However, Panama's national team does not have any direct crypto involvement.