The 2026 FIFA World Cup is shaping up to be one of the most crypto-saturated sporting events in history.
Kraken was named the Official Crypto Exchange Supporter of the tournament in June, joining FIFA's existing partnership with Socios.com that dates back to before the 2022 Qatar World Cup.
The global fan token market is projected to balloon from $3.8 billion in 2025 to $18.6 billion by 2034, representing a compound annual growth rate of 19.3%.