Zynga, a leading mobile gaming company behind popular titles like FarmVille and Words With Friends, is set to enter the world of non-fungible tokens (NFTs) with its upcoming game. The company's blockchain team, currently consisting of 15 people, aims to expand to up to 100 employees by the end of the year.
The move is part of Zynga's strategy to tap into the growing NFT market, which has been met with both enthusiasm and skepticism from gamers. While some see the potential benefits of owning and selling in-game items, others are concerned about the integration of NFTs into established games.
Zynga plans to integrate NFTs into brand-new games, rather than updating existing titles like FarmVille. This approach is seen as a way to minimize potential confusion for players who may be unfamiliar with the technology.