Gaming Projects Find Success in Leveraging Traditional Platforms

As the crypto market continues to fluctuate, some gaming projects are finding success in leveraging traditional platforms like Telegram and Ubisoft. The Open Network (TON), which enables fast and low-cost microtransactions, has become a key player in this space. With its native Mini Apps and TON integrations, Telegram has become a high-frictionless funnel for casual gamers, while Ubisoft's slow-burn experiments with Web3 pilots are setting standards that other publishers follow.

Telegram's appeal lies in its ability to meet players where they already spend time. Mini Apps allow developers to build lightweight game experiences inside chats, reducing onboarding friction and leveraging messaging-network effects. The platform's wallet bots and integrations enable users to hold TON and USDT with fewer context switches than a traditional web-based dApp.

Ubisoft's partnerships with Immutable and Oasys demonstrate its commitment to exploring Web3 infrastructure. Its methodical approach is setting standards for other publishers, who are likely to follow suit if Ubisoft demonstrates workable user experience, compliant asset flows, and acceptable platform policies.

The correct choice of blockchain rail depends on the game loop and audience. If a funnel is chat-first and micro-transactional, TON may be the best fit. Immutable or similar stacks could make more sense for mid-core or AAA titles that need marketplace primitives, flexible custody, and PC/console discovery.