Bitget Scores Big with Universal Cup: A Football-Themed Campaign for Crypto Users

Bitget has launched Universal Cup, a football-themed campaign that combines competition, national pride, and user engagement. The initiative runs from June 11 to July 19, 2026, with a 250,000 USDT prize pool.

The campaign allows users to represent one of the 48 participating countries through a penalty shootout-style mini-game. The targets in the game mirror Bitget's asset mix, including Crypto, Stocks, and CFDs.

Gracy Chen, CEO of Bitget, framed the initiative as a way to bring competition, community, and engagement around a global sporting moment. By making its platform more social and interactive, Bitget aims to make its Universal Exchange model harder to ignore.