YGG Abandons Play-to-Earn Model, Shifts Focus to AI Data

Yield Guild Games (YGG), once a pioneer of the play-to-earn model, is cutting 35 jobs and shutting down its Web3 game publishing arm, YGG Play. The company cited market conditions as the reason for this move.

The decision has significant implications for the play-to-earn model's viability, which rose to prominence during the crypto gaming boom in 2021.

YGG is pivoting towards a new business supplying gaming behavioral data to AI labs. The company believes that this market is less crowded and has more stable revenue streams compared to Web3 game publishing.