Bitpanda Deal Marks Growing Trend of Brokers Integrating Crypto

Bitpanda Enterprise has partnered with IG Europe to provide the broker's institutional infrastructure for liquidity, trading connectivity, and market data. This move supports IG Europe's expansion of crypto access while maintaining a regulated framework.

The partnership comes as European brokers face growing demand from clients seeking established financial platforms over standalone crypto exchanges. Bitpanda Enterprise provides digital asset infrastructure for banks, brokers, fintechs, and other financial institutions.

IG Group serves over 1.3 million customers worldwide across various brands, including IG, tastytrade, Freetrade, and Independent Reserve. The company has been expanding its crypto footprint through partnerships and acquisitions.