X Lifts Crypto Ad Ban, Introduces Paid Partnership Framework

X (formerly Twitter) has announced a significant policy change regarding cryptocurrency advertisements. The platform has removed crypto and gambling from its prohibited industries list for paid promotions, allowing influencers and key opinion leaders (KOLs) to monetize their content on the platform.

The change marks a reversal of a ban that had been in place since at least June 2024. The updated policy requires influencers to use a 'Paid Partnership' label and disclose any compensated promotion. This new framework aims to promote transparency and compliance with regulations, such as those set by the Federal Trade Commission (FTC).

The policy update has sparked mixed reactions within the crypto community. Some users welcome the return of crypto promotions, while others express concerns about enforcement and potential future restrictions.