Trump-Linked Tokens Plummet Amid Criticism of 'Access-Driven' Model

Two cryptocurrency tokens linked to President Trump's family have experienced significant declines in value amid growing scrutiny over their 'access-driven' promotional models.

The TRUMP meme coin has fallen to approximately $2.80, representing a roughly 96% drop from its peak of around $75 in January 2025. Meanwhile, the World Liberty Financial (WLFI) governance token has slid to an all-time low of about $0.07, down around 75% from its high of $0.31 recorded in September 2025.

Critics argue that these tokens blur the line between political influence and speculative crypto marketing, undermining market trust and inviting regulatory scrutiny. The controversy has also raised questions about whether President Trump's family could benefit indirectly through increased token sales or elevated market activity tied to promotions.