ETHZilla Corporation Rebrands as Forum Markets with Focus on Tokenized Real-World Assets

ETHZilla Corporation, a leading player in the digital asset space, has made a significant announcement: it will be rebranding to Forum Markets, effective March 2, 2026. This change marks a strategic shift away from its original Ethereum accumulation strategy and towards tokenized real-world assets.

Forum Markets aims to capitalize on the growing demand for income-generating products on-chain, with a focus on building institutional-grade infrastructure backed by real assets. The company has made significant moves in this direction, acquiring a $4.7 million portfolio of manufactured home loans and partnering with Liquidity.io to tokenize aircraft engines.

The rebranding reflects Forum Markets' commitment to creating transparent and regulated market infrastructure, leveraging blockchain capabilities to generate value through yield on held assets, origination fees, asset management fees, and potential trading revenue.