Crypto exchanges have traditionally focused on digital asset trading, but a new shift is underway as platforms begin to expand into traditional finance.
This trend, known as TradFi, refers to the integration of crypto infrastructure with traditional market structures such as equities, ETFs, and institutional financial services. KuCoin's recent product direction suggests that this shift is gaining momentum.
By offering tokenized equities and stock-linked products, crypto platforms can provide users with broader access to financial markets without requiring them to step outside the crypto ecosystem. This change in platform utility can lead to stronger user retention and a more diversified business model.