Kaito has expanded into new verticals after its successful token airdrop in February 2025, which pushed its fully diluted valuation near $2 billion. The company, founded in 2022 by Yu Hu, initially focused on aggregating and analyzing crypto information across multiple platforms using AI.
The platform's breakout feature was the Yaps program, which rewarded active content creators with points for their contributions to Crypto Twitter discourse. However, this model came to an end in January 2026 when X revoked API access that had enabled the incentivized posting model.
Kaito has since launched Studio, a tier-based creator-brand marketplace that allows brands to run campaigns with vetted creators. The platform's AI-driven analytics capabilities are being repurposed to measure creator performance across multiple verticals, including finance, AI, entertainment, sports, and geopolitics.