The 2026 FIFA World Cup is set to be the largest edition of the tournament ever staged, with 48 teams competing across 12 groups.
This year's group stage alone produced 72 matches, hosted across venues in Canada, Mexico, and the United States.
Kraken has been announced as the official crypto exchange supporter of the 2026 World Cup, with a deal that includes fan-facing promotions such as trips to the World Cup finals for users who engage with the exchange's crypto offerings.
Fan tokens have surged in popularity during the group stages, particularly Argentina's $ARG token, which trades on the Chiliz platform and experienced surging trading volumes as the defending champions progressed through their group.