MEXC's new CEO, Vugar Usi, has set out a vision for the exchange's future, focusing on expanding its user base and offering a wider range of assets. The goal is to create a 'trade everything' platform that appeals to retail speculators.
Usi believes that memecoins have not lost their appeal but are now part of broader market sentiment, which he describes as viral and speculative. He points to the example of President Trump's tweets moving markets, saying that this is a sign that anything can become a meme at any moment.
The expansion plans include adding tokenized stocks, commodities, and prediction markets, making MEXC less of a crypto exchange and more of a retail-first platform. Usi estimates that 98% of MEXC's activity comes from retail users, and he wants to keep it this way.