Crypto Cashes In on Global Stage at FIFA World Cup 2026

The FIFA World Cup 2026 has reached its semi-finals stage, but while fans are glued to the pitch, the crypto industry is quietly making moves. Kraken has been named the Official Crypto Exchange Supporter of the FIFA World Cup 2026 across North America and Europe.

This expanded 48-team format has given Kraken a massive reach, allowing it to align with a global event that transcends any single market or demographic.

FIFA itself is not just accepting crypto money; it's building on blockchain technology. The organization's FIFA Collect platform now operates on an Avalanche-based blockchain, offering fans digital collectibles and even ticket access tied to on-chain assets.