Crypto Firms Cash in on World Cup Fever as Germany Faces Paraguay

The World Cup is heating up, and crypto firms are capitalizing on tournament fever. On June 29, 2026, Germany will face off against Paraguay in a knockout match at Gillette Stadium in Foxborough, Massachusetts.

Kraken was announced as FIFA's Official Crypto Exchange Supporter on June 9, 2026, marking the first dedicated crypto exchange to hold an official partnership with the World Cup.

The deal includes product experiences and promotional activations spanning both North America and Europe. Additionally, FIFA is using the Avalanche blockchain for digital ticketing management through its FIFA Collect platform, verifying and managing ticket ownership on-chain.