ETHzilla Rebrands as Forum Markets, Shifts Focus to Institutional Blockchain Infrastructure

Forum Markets, Inc., formerly known as ETHzilla Corporation, has undergone a rebranding exercise that signals a significant shift in its business strategy. The company will now focus on providing institutional on-chain infrastructure, marking a departure from its previous emphasis on an ethereum-based treasury model.

The rebranding effort is part of the company's efforts to navigate the challenges posed by turbulent market conditions and institutional exits. By adopting this new direction, Forum Markets aims to capitalize on emerging trends in blockchain technology and meet the growing demand for secure, reliable infrastructure from institutional clients.