Crypto World Cup: Kraken, Avalanche, and Chiliz Get Involved

The 2026 FIFA World Cup quarterfinals are set to kick off on July 9, and for fans of cryptocurrency, there's a thrilling angle to follow. As it turns out, several crypto companies have partnered with FIFA to offer unique experiences and services tied to the tournament.

Kraken has been named the official crypto exchange supporter of the World Cup, offering promotions such as ticket giveaways tied to its user base. Meanwhile, Avalanche is hosting FIFA's official NFT and digital collectibles platform, FIFA Collect, on its blockchain. Fans can buy, trade, and hold officially licensed digital items connected to the tournament.

Chiliz, the company behind the Socios fan token platform, has also signed agreements with national teams and clubs across the tournament. Fan tokens, which give holders voting rights and access to team-specific perks, are expected to see a surge in volumes and prices around high-profile match days, including France vs. Morocco on July 9, Spain vs. Belgium on July 10, and Norway vs. England on July 11.