Kraken Sponsors FIFA World Cup as Crypto Industry Sees Global Audience

The 2026 FIFA World Cup has kicked off with Group J taking center stage. The group consists of defending champions Argentina, Algeria, Austria, and Jordan.

A notable aspect of this year's tournament is the partnership between the crypto industry and FIFA. Kraken has been announced as the Official Crypto Exchange Supporter for the 2026 World Cup.

The Argentine Football Association Fan Token (ARG) is currently trading in the range of $6 million to $7.5 million, powered by the Socios platform on the Chiliz blockchain.

Argentina's presence in Group J is expected to drive interest and activity in ARG tokens during the tournament's opening phase.