Kraken Scores Big at FIFA World Cup 2026 with Historic Crypto Partnership

The FIFA World Cup 2026 has kicked off its knockout rounds, and for the first time in history, cryptocurrency is playing a starring role. On June 30th, three matches will take place: Ivory Coast vs Norway at AT&T Stadium in Dallas, France vs Sweden at MetLife Stadium in New Jersey, and Mexico vs Ecuador at Estadio Azteca in Mexico City.

Kraken has become FIFA's first-ever Official Crypto Exchange Supporter, partnering with the organization for activations across North America and Europe through the July 19th final. This partnership gives Kraken significant visibility as it puts its brand in front of an estimated 6 billion viewers worldwide.

The Chiliz ecosystem, which powers fan tokens for clubs and national federations, has seen trading volume spike as the knockout rounds begin. Fan tokens function like loyalty points that trade on open markets, giving holders voting rights on minor club decisions and access to exclusive content.