Magic Eden Shifts Focus from Multi-Chain Marketplaces to Solana and iGaming

Magic Eden has announced a major strategic pivot in the blockchain space. The company is shutting down its Bitcoin and Ethereum Virtual Machine marketplaces, discontinuing its multi-chain wallet, and refocusing on Solana-based products and iGaming.

The move aims to streamline operations and focus on high-growth areas, with CEO Jack Lu citing a cost imbalance behind the decision. The company will continue supporting Solana assets, including Packs, and will double down on Dicey, its crypto casino and sports betting platform.