The biggest sporting event in the world is set to take place at MetLife Stadium in East Rutherford, New Jersey on July 19, 2026. The 2026 FIFA World Cup final will feature a highly anticipated match between Spain and Argentina.
FIFA has been generating significant revenue from its commercial efforts, including selling limited-edition preserved grass collectibles harvested from the final match pitch for prices ranging from $450 to $3,000 per piece. This could potentially generate over $11.2 million in revenue if all items sell.
Kraken, a leading US-based cryptocurrency exchange, has secured a sponsorship role in the tournament, placing digital assets in front of an estimated billions of cumulative viewers across the tournament.