Schwab Takes Crypto Mainstream with Bitcoin and Ethereum Trading

Charles Schwab has made a major move in the cryptocurrency market by launching Bitcoin and Ethereum trading in mainstream brokerage accounts. This rollout marks a significant step towards crypto adoption, as it brings the assets closer to institutional investors who are already familiar with traditional securities.

The launch is expected to reach up to 778,000 clients, but its success depends on the product's usability and competition from other brokerages. If successful, it could create a demand flywheel within the mainstream brokerage channel, which could lead to increased adoption of cryptocurrencies among institutional investors.