Crypto and World Cup 2026: Kraken's Big Play Pays Off with Fan Token Frenzy

The FIFA World Cup 2026 has reached its Round of 16 matches, and the crypto industry is taking notice. On July 6, two highly anticipated matchups will take place: Portugal vs. Spain at 3 p.m. ET and the United States vs. Belgium at 8 p.m. ET. Both matches will air live on FOX and Telemundo, with streaming available on FOX One and Peacock.

Kraken's historic sponsorship deal with FIFA is giving the cryptocurrency exchange a front-row seat to the tournament. As the Official Crypto Exchange Supporter, Kraken gains visibility across all 104 matches of the tournament, thanks in part to its partnership with FOX Sports. This marks the first time a cryptocurrency exchange has held such a title in the tournament's 96-year history.

Fan tokens are also experiencing a surge in interest as national teams advance through the bracket. The Portugal National Team Fan Token (POR) has seen strong trading volumes, and its price may react quickly to on-pitch performance. A last-minute winner from Portugal could send POR trading volumes soaring, while a shock elimination could crater its value just as fast.

Blockchain prediction markets are also in the spotlight, with ADI Predictstreet emerging as the tournament's official platform. This platform utilizes Chainlink oracles for data verification, ensuring that match results and scores are fed directly into smart contracts without manipulation or delay.