Ripple has announced a new partnership to solidify its position in the blockchain ecosystem. The company is expanding its corporate digital asset services by partnering with Kansas Athletics, the official collegiate sports program of the University of Kansas.
The partnership marks a historic milestone for XRP as it becomes the first cryptocurrency to be featured on the uniform of a major university sports program.
Ripple CEO Brad Garlinghouse is a graduate of the University of Kansas and is likely aware of the significance of this new collaboration.