Coinbase Expands into Traditional Finance with Commission-Free Stock Trading

Coinbase has made significant strides in expanding its offerings beyond cryptocurrency with the launch of commission-free stock and ETF trading in the US. The move has been met with investor enthusiasm, with shares surging 26% over two days.

The strategic positioning of Coinbase in this new market is seen as a critical component of CEO Brian Armstrong's vision for an 'Everything Exchange', which aims to include tokenized equities. To drive adoption of this new service, Coinbase has partnered with Yahoo Finance, providing access to approximately 150 million users monthly.

According to projections from Presto Research, the total value of tokenized real-world assets and stablecoins is forecast to reach $490 billion by the end of 2026. This growth in the digital asset custody market is expected to expand from $708 billion in 2025 to $1.59 trillion by 2030.