X's Advertising Policy Update Raises Questions Over Encrypted Promotion Rules

X, formerly known as Twitter, has announced changes to its advertising policies regarding encrypted promotions.

The company's ban on these types of promotions appears to have been lifted, but the move does not apply to UK and EU markets, which remain subject to restrictions.

In the UK, crypto-related advertising is governed by the FCA financial promotions regime, which requires authorized approvals, prominent risk warnings, and clear communications. Non-compliant content can be blocked or withdrawn.