Effective communication in the Web3 space requires a deep understanding of the intricate relationships between marketing, law, and compliance. This article delves into the challenges faced by Web3 projects in navigating these complex regulatory landscapes.
The issue lies not just in smart contracts or tokenomics, but also in how teams communicate with their audience. Regulators are increasingly scrutinizing public materials such as website copy, whitepapers, blog posts, and social media feeds to assess whether they comply with local laws and regulations.
Web3 projects often operate across borders, making it crucial to consider the implications of promotional activity on a global scale. A single press release or campaign page can have different meanings in various jurisdictions, potentially leading to unintended consequences.