Binance Stocks Hits $400M AUM Just One Week After Launch

Binance has reached an impressive milestone just one week after launching its stock trading feature. The exchange's assets under management (AUM) have surpassed $400 million, marking a strong early adoption signal for its push into U.S. stock and ETF trading.

The launch of Binance Stocks on June 1 provided users with access to over 7,000 U.S.-listed stocks and ETFs, allowing them to buy fractional shares starting from $5. The platform also offers a 24/5 trading window and allows funding through supported Binance balances, including stablecoins and BNB.

The early AUM figure is significant because it shows that users are willing to bring traditional assets into the crypto app, not just use it for tokens and derivatives. This milestone is also a testament to Binance's strategy of turning a crypto exchange account into a broader investing account where users can move between Bitcoin, stablecoins, U.S. equities, ETFs, and eventually tokenized securities without leaving the platform.