Kraken Teams Up with FIFA for Record-Breaking Crypto Push

Kraken has been named as the Official Crypto Exchange Supporter of the FIFA World Cup 2026. The partnership will bring fan-focused activations and product experiences to fans across the tournament's 16 host cities in Mexico, Canada, and the USA.

The FIFA World Cup 2026 is expected to reach a cumulative global audience of more than six billion people over its seven-week run from Thursday, June 11 to Sunday, July 19. Kraken has been building trusted access to digital asset markets for customers across more than 190 countries for over a decade.

Kraken's co-CEO Arjun Sethi said: 'Football is the one thing that moves the whole planet at once. Over seven weeks, six billion people will watch the same game, across every border and every language. Money should work the same way.'