Kraken Signs Historic Partnership with FIFA World Cup 2026

Kraken, a renowned cryptocurrency exchange, has been appointed as the Official Crypto Exchange Supporter of the FIFA World Cup 2026. This strategic partnership will bring fan-centric experiences and product activations to fans across 16 host cities in Mexico, Canada, and the USA.

The FIFA World Cup 2026 is expected to reach a cumulative global audience of over six billion people, making it one of the largest sporting events in history. Kraken's involvement aims to bridge the gap between football culture and financial participation, introducing new audiences to digital assets.